Tag Archives: Bruce Mau

Go Deep – Bruce Mau

“The deeper you go the more likely you will find something of value.”

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Love your experiments (as you would an ugly child) – bruce mau

“Love your experiments (as you would an ugly child). Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.”

process is more important than outcome – bruce mau

“When the outcome drives the process we will only ever go where we’ve already been. If process drives the outcome we may not know where we’re going, but we will know we want to be there.”

forget about good – bruce mau

“Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of the unlit recesses that may or may not yield to our research. As long as you stick to good you’ll never have real growth.”

allow events to change you – bruce mau

“You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.”

bruce mau’s incomplete manifesto for growth

Visionary. Innovator. Creative. Bruce Mau was one of the first designers I was recommended to take a look at when I first began the journey of studying design. His book Massive Change, done in collaboration with the Institute Without Boundaries, was the first of his work I encountered, and the hook was set. His passion for using design to effect positive change in the world is inspiring and I think we would all benefit from engaging with the questions he is asking. Another piece of Bruce Mau’s work I have found inspiring is his Incomplete Manifesto for Growth, which “is an articulation of statements exemplifying Bruce Mau’s beliefs, strategies and motivations”. I think each of these statements hold immense value, and not only for designers. So for the next 43 days I am going to post a statement from Mau’s Incomplete Manifesto as a kind of daily meditation which I hope will inspire some creativity.